Hi there. Sam, here. Let’s create something together.
I’m a content and marketing leader with a decade of experience helping tech companies tell the right stories, to the right audience, at the right time.
I lead the creative teams behind your next big campaign—and engineer the marketing strategy to make sure it’s a smash hit.
The Elevator Pitch
I'm a hands-on storytelling pro who thrives on fast-growth B2B creative teams. I was employee no. 5 at Built In, a digital platform for tech professionals, helping them to expand nationally and grow to 250 employees through my content strategies and editorial direction.
At HackerRank, a platform for coding assessments and virtual technical interviews, I owned content and thought leadership programs across all channels — including web, SEO, email, PR, and events. I also overhauled the company's brand and messaging in response to generative AI.
Highlight Reel
Here are a few of my personal favorite wins from the past decade.
Without additional ado:
-5X-ing SEO content production through thoughtful AI tools
-Earning a TechCrunch exclusive on HackerRank's $60M Series D
-Hiring and leading talented teams of creatives and marketers
-Launching Built In's $20M internal branded content studio
-Scaling Built In's editorial coverage to 8 cities nationally
-Landing my first byline (a cover story) on robotic-assisted surgery
“One day I will find the right words, and they will be simple.”
Jack Kerouac